Whenever you pop in, you will find us creating something new because we know that the best and most creative things are yet to come.

That’s our responsibility to our clients, the public and ourselves.
That’s our passion.
Every day we create a product which is more than a commercial.
Together with clients, media, brands and the public.
With everyone that gives our creation greater sense.
In this process, we’re led by reason but driven by passion.
Welcome to  McCann Beograd.
The agency McCann Beograd, founded in Belgrade in 1997, is part of one of the leading communication systems, I&F McCann Grupa, which successfully operates in 12 markets of the southern and northern Europe.
I&F McCann Grupa is part of one of the world's largest agency networks, McCann Worldgroup, present in over 180 cities in more than 120 countries, owned by one of the leading global multinational communication companies, Interpublic Group (IPG)
Agencies within I&F McCann Grupa received over 800 awards at international, regional and national festivals.
Big ideas that surpass individual media channels, as a key to successful communication, are the products of which the agency is proud.


In 1997, Srdjan Saper founded advertising agency McCann Beograd, now part of the communications system  I&F McCann Grupa which successfully operates in twelve countries of southern and northern Europe.With his several decades of experience he contributed to numerous campaigns for domestic and regional brands. Srdjan is also well-known as a member of the “VIS Idoli” band. He currently lectures on postgraduate studies at the Faculty of Dramatic Arts. Srdjan is a member of the Serbian Managers Association, the International Advertising Association, the American Chamber of Commerce and the Serbian-British Business Club.