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  1. McCann the most successful at the Golden Drum Festival

    McCann the most successful at the Golden Drum Festival

    Campaign "Taxi Drama" agency McCann Beograd won a Gold Award at the Golden Drum Festival, held in the Slovenian town of Portoroz. In addition to these awards, agency network McCann for Central and Eastern Europe, which McCann Beograd is part of, for the second year in a row was named the Best Agency network in this part of Europe.
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  2. PLAYING IT SAFE IS OFTEN A RISK, IT RARELY DELIVERS THE IDEAL RESOLUTION

    February 24, 2014 | Tags: Olivera Perkovic, interview, McCann Beograd
    PLAYING IT SAFE IS OFTEN A RISK, IT RARELY DELIVERS THE IDEAL RESOLUTION

    A result of crisis is that every tool and systems of evaluation and validation of an idea, within the agency and client teams, don’t provide sufficient assurance that you have made a good choice - because you simply aren’t ready for any risks. Playing it safe is often a risk in itself and rarely an ideal solution, I see it more as a test of the partnership between client and agency , rather than a hindrance to the expression of creativity
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  3. The possession of ‘yet undiscovered truths’ is an obligation, not a luxury!

    The possession of ‘yet undiscovered truths’ is an obligation, not a luxury!

    Katarina Pribićević, the director of strategic planning in advertising agency McCann Beograd, sat down exclusively with Marketing Mrežu to discuss how 'yet undiscovered truths' will impact on the field of communications in Serbia, if companies are ready to listen and venture outside of their comfort zone and to what degree the habits of consumers in Serbia differ to the rest of the region and the world.
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