In 1997, Srdjan Saper founded advertising agency McCann Beograd, now part of the I&F McCann Grupa the leading communication system which successfully operates intwelve countries of southern and northern Europe. (Serbia, Croatia, Macedonia, Montenegro, Bosnia & Herzegovina, Albania, Bulgaria, Slovenia, Norway, Sweden, Finland and Denmark).
Srdjan Saper: art career
Before entering the world of marketing, Srdjan Saper was very successful in music, film and directing TV commercials. He is also well-known as the founder and member of the band VIS Idoli one of the bands that initiated the New Wave on culture scene on the former Yugoslavia in the 1980s as well as a lead actor in one of the cult movies "Davitelj protiv davitelja".
Srdjan Saper: business career
After music career, he entered the world of marketing. With more than three decades of experience he contributed to numerous campaigns for local and regional brands. Prior to setting up the McCann agency, he worked as Creative Director, TV Commercials Producer and Director for the SM Delo, Borba, Idols & Friends, Ogilvy & Mather, and Saatchi & Saatchi agencies. Today, he is a chairman of I&F McCann Grupa one of the leading marketing communications system in southern and northern Europe.
Srdjan Saper held a graduate teaching position at the University of Arts in Belgrade and he is often invited as a lecturer and key-note speaker at various international conferences on marketing and communication.
Srdjan Saper: activity in business community
During his career, he served on the boards of various public and business and public institutions. Among others, Srdjan Saper is a member of the Serbian Managers Association (SAM), the International Advertising Association (IAA), the American Chamber of Commerce (AmCham) and the Serbian-British Business Club.
Srdjan Saper: awards
In 2011 he received a Lifetime Achievement Award for a creative contribution to the development of market communications, awarded by the Association for Market Communications (UEPS). In 2003 the same association presented him with a Special recognition for improvement and development of the marketing profession, and he is also a winner of the “Grand Slam” Award for contributions to Serbian and regional advertising at The Night of the AdEaters.
Agency McCann Beograd has been acknowledged as the most successful agency in the region (2014). At the Festival of Integrated Communications Kaktus, McCann Beograd was named Agency of the Year in 2015 and 2016. In 2015 I&F McCann Grupa won Serbia Managers Association Award (SAM) for Regional project. Agency UM Beograd won the Golden Prize for the "Fanta & Yasserstain" campaign in the "Best Social Networking Campaign" campaign at the 18th "SEMPL" Media Trends Festival.
At the first Effie Awards ceremony held in Serbia, the world's most prestigious award which recognizes and rewards effectiveness in marketing, the highest number of awards was won by McCann Beograd and UM Beograd, making this group of agencies the most effective in Serbia.
Agency McCann Beograd has been acknowledged as the most successful agency in the region (2014) and in Serbia (2015) at Festival of Integrated Communications Kaktus. The same year (2015) I&F McCann Grupa won Serbia Managers Association Award (SAM) for Regional project.