In 1997, Srdjan Saper founded advertising agency McCann Beograd, now part of the I&F McCann Grupa the leading communication system which successfully operates intwelve countries of southern and northern Europe. (Serbia, Croatia, Macedonia, Montenegro, Bosnia & Herzegovina, Albania, Bulgaria, Slovenia, Norway, Sweden, Finland and Denmark).
Srdjan Saper: art career
Before entering the world of marketing, Srdjan Saper was very successful in music, film and directing TV commercials. He is also well-known as the founder and member of the band VIS Idoli one of the bands that initiated the New Wave on culture scene on the former Yugoslavia in the 1980s as well as a lead actor in one of the cult movies "Davitelj protiv davitelja".
Srdjan Saper: business career
After music career, he entered the world of marketing. With more than three decades of experience he contributed to numerous campaigns for local and regional brands. Prior to setting up the McCann agency, he worked as Creative Director, TV Commercials Producer and Director for the SM Delo, Borba, Idols & Friends, Ogilvy & Mather, and Saatchi & Saatchi agencies. Today, he is a chairman of I&F McCann Grupa one of the leading marketing communications system in southern and northern Europe.
Srdjan Saper held a graduate teaching position at the University of Arts in Belgrade and he is often invited as a lecturer and key-note speaker at various international conferences on marketing and communication.
Srdjan Saper: activity in business community
During his career, he served on the boards of various public and business and public institutions. Among others, Srdjan Saper is a member of the Serbian Managers Association (SAM), the International Advertising Association (IAA), the American Chamber of Commerce (AmCham) and the Serbian-British Business Club.
Srdjan Saper: awards
In 2011 he received a Lifetime Achievement Award for a creative contribution to the development of market communications, awarded by the Association for Market Communications (UEPS). In 2003 the same association presented him with a Special recognition for improvement and development of the marketing profession, and he is also a winner of the “Grand Slam” Award for contributions to Serbian and regional advertising at The Night of the AdEaters.
I&F McCann Grupa is the first communication system from this region to win two Cannes lions at the world's most important advertising festival. In 2009, "Golden Lion" was awarded to McCann Skopje, and two years later "Bronze Lion" was won by McCann Beograd.
During 2015, I&F McCann Grupa was awarded the recognition of the Serbian Association of Managers (SAM) for the Regional Project.
Media agency UM Beograd, which operates within I&F McCann Grupa, won the Golden Prize for the "Fanta & Yasserstain" campaign in the "Best Social Networking Campaign" category at the 18th "SEMPL" Media Trends Festival in 2016. At the first Effie Awards ceremony held in Serbia, the world's most prestigious award which recognizes and rewards effectiveness in marketing, the highest number of awards was won by McCann Beograd and UM Beograd, making this group of agencies the most effective in Serbia.
At the first Effie Awards in Serbia in 2017, the most prestigious world award rewarding effectiveness in marketing, the most recognized awards were won by agencies McCann Beograd and UM Beograd, making this group the most effective in Serbia.
At the Integrated Communication Festival Cactus, McCann Beograd was named the Agency of the year in 2015, 2016 and 2017, and at the prestigious advertising Golden Drum festival, McCann Belgrade won 5 awards in 2017, which significantly contributed to McCann Worldgroup becoming Network of the Year at the festival.