Welcome to McCann Belgrade

The agency McCann Beograd, founded in Belgrade in 1997, is part of one of the leading communication systems, I&F McCann Grupa, which successfully operates in 12 markets of the southern and northern Europe.

I&F McCann Grupa is part of one of the world’s largest agency networks, McCann Worldgroup, present in over 180 cities in more than 120 countries, owned by one of the leading global multinational communication companies, Interpublic Group (IPG)

Agencies within I&F McCann Grupa received over 800 awards at international, regional and national festivals.

Big ideas that surpass individual media channels, as a key to successful communication, are the products of which the agency is proud.

Srđan Šaper

About the founder

In 1997, Srdjan Saper founded advertising agency McCann Beograd, now part of the communications system I&F McCann Grupa which successfully operates in twelve countries of southern and northern Europe.With his several decades of experience, he contributed to numerous campaigns for domestic and regional brands. Srdjan is also well-known as a member of the “VIS Idoli” band. He currently lectures on postgraduate studies at the Faculty of Dramatic Arts. Srdjan is a member of the Serbian Managers Association, the International Advertising Association, the American Chamber of Commerce and the Serbian-British Business Club.