About us

Welcome to McCann Beograd

We strongly believe in creativity as a major driving force. Sustainable creativity is part of the agency’s DNA, as is its long-standing partnerships with brands that have the courage to initiate discussions of important topics and impact on change, both within their own industries and across society as a whole.

The agency McCann Beograd was founded by Srdjan Šaper in 1997, with headquarters in Belgrade. Today, it operates within Adriatic Advertising, owned by Across Media Holding. McCann agencies operating in the Adriatic region have won over 800 awards at international, regional, and domestic festivals.

McCann Beograd is part of McCann Worldwide, one of the world’s largest agency networks, which operates in more than 100 countries and is recognized as the creator of the contemporary model of a global advertising agency, creating some of the most recognizable, interesting, and relevant advertising campaigns in history.

The key to successful communication is represented by big ideas that transcend individual media channels, merge differences, and erase boundaries. They merely represent confirmation of the passion and dedication with which we approach our projects and clients, of which we are extremely proud.

Starting from the essence of truth, we help brands build a meaningful and significant role for themselves in people’s lives.

Our integrated team creates innovative communications solutions that not only become an indispensable part of pop culture but also rather persistently endeavor – with their courage – to impact positively on society and change the world around us for the better.

Our Clients