Welcome to McCann Belgrade

The agency McCann Beograd, founded in Belgrade in 1997, is part of one of the leading communication systems, I&F  Grupa, which successfully operates in 12 markets of the southern and northern Europe.

McCann Beograd is part of one of the world’s largest agency networks, McCann worldwide, present in more than 100 countries, which has been recognized as the creator of the modern global advertising agency model and has created some of the best-known and most iconic advertising campaigns of the last century.

Agencies within I&F Grupa received over 800 awards at international, regional and national festivals.

Big ideas that surpass individual media channels, as a key to successful communication, are the products of which the agency is proud.

Srđan Šaper

About the founder

In 1997, Srdjan Saper founded advertising agency McCann Beograd, now part of the communications system I&F Grupa which successfully operates in twelve countries of southern and northern Europe. With his several decades of experience, he contributed to numerous campaigns for domestic and regional brands. Srdjan is also well-known as a member of the “VIS Idoli” band. He currently lectures on postgraduate studies at the Faculty of Dramatic Arts. Srdjan is a member of the Serbian Managers Association, the International Advertising Association, the American Chamber of Commerce and the Serbian-British Business Club.