In competition of a total of 270 works submitted to the traditional UEPS competition, 11 awards went to McCann Beograd for projects #Unwanted, The Red Thread, mts protects your world, Start something priceless, You know what you’re buying, Maxi Market – fruits and vegetables, Maxi Retro and the Nutcracker.
“#Unwanted”, realized for the NGO Center for Women’s Rights, which was awarded this year at the Golden Drum, Epica, eurobest and SEMPL festivals, won golden awards in the categories of Corporate Social Responsibility and Humanitarian Project and Promotion of Serbian Propaganda Abroad, as well as two special prizes, RECOGNITION DRAGAN SAKAN – New Idea (for innovative and unique ideas and projects in the field of communications that contributed to affirmation and improvement of the profession) and Art & Craft recognition for Best use of music and sound. The campaign was realized by the agency McCann Podgorica and McCann Beograd, with the support of the media agency UM Podgorica.
Campaign “The Red Thread” for The Coca-Cola Company, which achieved success at the advertising festivals Mixx Awards, BalCannes and Kaktus, was awarded gold in the Promotional Integrated Campaign – Beverages category. Along McCann Beograd, the campaign is also signed by the media agency UM Beograd.
“I could say that behind us is a very demanding, dynamic, challenging year. Following the requirements of the marketers, but above all, carefully listening to the needs of our dear clients and their consumers, I believe that we’ve responded to these challenges timely, professionally and very successfully. We are satisfied with the achieved results and are proud of all the projects we have implemented and which are recognized by the professional public. I am personally proud of our entire team, but also of the courage of our clients. I believe that we will maintain this trend, justify all future expectations and be even more brave and successful in the coming period, “said Radojka Bošković, Group Account Director at McCann Beograd.
MAXI campaigns won three awards. “Maxi Market – Fruit and Vegetables” and “Maxi Retro” won silver in the categories of Promotional Integrated Campaigns – Retail, Trade and Services, and Brand PR. Campaign “You Know What You’re Buying” won bronze in the category of Promotional Integrated Campaigns – Retail, Shop and Services. Campaigns were implemented by McCann and UM Beograd.
“These awards are a confirmation of the strength of the people, that is, the successful cooperation of our two agencies, UM Beograd and McCann Beograd, as well as our solid partnership with our clients. We are really proud of all the successes this year and the awards we have won,” said Dubravka Urošević, Regional Account Director, UM Beograd.
The bronze award in the Direct Marketing category was won by the “Start something priceless” campaign for Mastercard.
The “mts protects your world new postpaid tariff” campaign for mts won a golden recognition for the Promotional Integrated Campaign and was declared the best campaign in the Telecommunications category.
In the category Corporate and Internal PR McCann Beograd won a silver for the Krcko Oraščić project (the Nutcracker), which the agency used to congratulate the New Year last year to its partners.