The publication is no chronology, nor retrospective of the key events and achievements. It is a source of interesting reflection, necessary questions, and up-to-date conclusions about the advertising industry and society in general. For more details, please visit http://www.mccann-talks.rs/
McCann Talks Vol.3 – WHERE THIS WORLD IS HEADED?
Advertising has long been a part of popular culture. Whether you love it or not, advertising is here.
Technological progress changes the individual and collective behavior of people in directions we couldn’t even imagine a few years ago. However, selected authors and interview participants in the latest McCann Talks issue have made great attempts to predict how we will behave, look and think in the future, consequently revealing more about the present moment.
McCann Talks Vol.2 – POPULAR CULTURE
Advertising has long been part of popular culture. Whether you like it or not, advertising is here. And it’s here to stay. Here you can find writers’ texts, as varied and colorful as popular culture itself. What connects Young Pope, Eurovision, and Beckham?
McCann Talks Vol.1 – NEW CREATIVITY FOR A NEW CULTURE
”McCann Talks” comes from our wish never to forget how much the advertising world, which we are part of, is rich in topics, insights and truths; from our need to share how happy we are being surrounded by many fascinating people, interesting topics, unique stories and dilemmas.