News

December 26, 2018

Awarded campaigns for mts, Coca-Cola, MAXI, Mastercard and #Unwanted

In competition of a total of 270 works submitted to the traditional UEPS competition, 11 awards went to McCann Beograd for projects #Unwanted, The Red Thread, […]
November 30, 2018

Gold for #Unwanted and the innovative use of media at the SEMPL festival

The media agency UM Podgorica won Gold at the 20th SEMPL festival of media trends held in Portorož. The international jury awarded gold to the campaign […]
November 29, 2018

Slaviša Jokanović: Accept life as it is

I wouldn’t change a thing. I accept my life as it is. With all the right and wrong steps I’ve made. I don’t consider any situation […]
November 23, 2018

Bronze for McCann Beograd and McCann Podgorica at Epica awards

Monday was the first day of voting for the Epica Awards grand jury that gathered in Amsterdam to give the final opinion on the best that […]
November 14, 2018

Awards for Coca-Cola and mts campaigns at the Kaktus Festival

Campaigns “The Red Thread” and “The World You’ve Never Met Before” won awards at the fourth Integrated Communications Festival – KAKTUS 2018. The campaigns “The Red […]
October 22, 2018
Golden Drum award for the #Unwanted

McCann Podgorica and McCann Beograd won Golden Drum Adriatic

Golden Drum confirmed leadership position of the McCann Adriatic agencies Campaign #Unwanted by agencies McCann Podgorica and McCann Beograd won three awards at the jubilee twenty-fifth […]
October 10, 2018

Tanja Bošković: Letter to my younger self

I really had thing to say to myself, even in my youth, but, unfortunately, it did not quite reach my brain. I have a daughter and […]
October 4, 2018

Jana Savić: Purchasing power is dictating dreams

Along with Serbia’s first Cannes Lion ever, Jana Savić Rastovac, Creative Director McCann Beograd, places her two years of maternity leave among the important stages that shaped […]
September 28, 2018

Vanja Grbić: Letter to my younger self

Do not be or pretend to be someone else. Be You. Be who you are. What you are. Only then you will be worthy to look […]
September 27, 2018

“The Red Thread” best project at BalCannes

The “Unforgettable Tastes of Serbia” campaign — The Red Thread, created and realized by McCann Beograd and UM Beograd for The Coca-Cola Company was named the […]
September 27, 2018

Jelena Jazić new Managing Director at McCann Beograd

Jelena Jazić is the new Managing Director at McCann Beograd. Most recently, Jelena Jazić was the Marketing Director at Air Serbia. She is well versed in the agency’s processes […]
September 27, 2018

Zdravko Kevrešan: Real Virtuality

When a technology-mediated world appears as the real world, the term virtual reality converts into real ‘virtuality’.   An interview on the future of reality from […]
September 22, 2018

Katarina Pribićević and Rodney Collins: Do people change?

Age, life stages, and identities are all shifting radically in line with changes in longevity.  An interview on the consumers of the future from the McCann […]
August 30, 2018

McCann’s European Business Conference in October in Belgrade

McCann Beograd was chosen to host the McCann Worldgroup conference under the motto LEADING TO WIN WITH CLIENTS. On this occasion, on October 24 and 25, the leaders of all the McCann agencies […]
August 8, 2018
dr Andrej Jeftić

Marko Živković: Only life can take away the pain

I’d say that technology helps us express and alleviate pain, but intensifies it too.     An interview on the future of dying from the McCann […]
August 6, 2018
inthemoodforsrealsummer

#InTheMoodFor Real Summer with Extreme Intimo

Summer, beaches, sea, sand between your toes … oh no, no, this is actually a carpet! McCann Beograd and Extreme Intimo brand of clothing have presented […]
July 25, 2018
Goran Jović

Goran Jović: Everything is business, even sport

Money cannot be a bad thing in basketball, or in life, because without money we find it hard to realise our dreams and ideas.   An […]
July 15, 2018
Milenko Vlajkov

Dubravka Petrović: Where This World Is Headed

Interview about the future of the development of human consciousness from the publication McCann Talks 3. Author: Dubravka Petrović, Associate Creative Director Interlocutor: Milenko Vlajkov, Founder […]
July 7, 2018
Lidija Milovanović

Lidija Milovanović: Starbucks, Starbaks or Starbaks?

Associate Creative Director at McCann Beograd, Lidija Milovanović, shared with Netokracia portal her view of the burning topic in the world of advertising – the demands […]
July 5, 2018
Cannes Lions festival

Week of important conversations about the future of advertising

This year, the sixty-fifth Cannes Lions festival was shorter and, according to many, it was significantly “quieter”, but still visited by a large number of people […]
July 5, 2018
Vladimir Ćosić

McCann Talks: We are living the future

Author: Vladimir Ćosić, Digital Creative Director at McCann Beograd and Editor in Chief of the third edition of McCann Talks Download the McCann Talks publication Regardless […]
July 5, 2018
Marina Maljković

Marina Maljković: Letter to my younger self

Find out what Marina Maljković, the Serbian women’s basketball team selector, had to tell her younger self within the project being implemented by McCann Truth Central […]
July 3, 2018
Jana Savić Rastovac

Jana Savić Rastovac: The devil is in the details

The interview was published at Marketing Mreža portal, announcing the call for this years’ Kaktus festival entries. How would you evaluate the marketing communications market in […]
June 14, 2018
Nagrađeni na Effie Awards Serbia

Success of The Coca-Cola Company, Bambi Concern and Ahold Delhaize campaigns at the second Effie Awards Serbia

The campaign “Serbia is neXt inspiration” (“Srbija je neXt inspiracija”) for neXt and The Coca-Cola Company won Bronze. McCann Beograd and UM Beograd team worked on […]
May 16, 2018
Posebne zasluge za McCann Beograd na The One Show u Njujorku

McCann Beograd takes special Merits at The One Show in New York

At one of the most important international advertising festivals, The One Show, McCann Belgrade has been awarded with two special Merit Awards for the DemocrARtisation, an […]
May 14, 2018
Rodney Collins & Katarina Pribićević

Do people change?

In an interview for daily newspaper Danas conducted by Katarina Pribićević, Strategic Planning Director at McCann Beograd, Rodney Collins, Regional Director at EMEA Truth Central, reveals […]
May 10, 2018
Digitalni tim McCann Beograd

THREE MIXX AWARDS FOR THE DIGITAL TEAM OF MCCANN BEGRADE

McCann Belgrade picks up awards for the projects they did for The Coca-Cola Company, Infostud and Froneri Adriatic At the only 100% digital global competition, in […]
May 4, 2018
Digital day 2018

See you at the Digital Day conference on May 8th and 9th

Within the eighth edition of the Digital Day conference organized by IAB Serbia, which is held on May 8th and 9th in the Yugoslav drama theatre, […]
April 20, 2018
Svetozar Cvetković

Letter to my Young Self: Svetozar Cvetković

Find out what Svetozar Cvetković had to tell his younger self in the series of “Letter to my Younger Self”, realized by McCann Beograd and Nedeljnik […]
April 20, 2018
Effie Serbia logo

McCann Beograd and UM Beograd finalists of the EFFIE Serbia Festival

Six McCann Beograd campaigns are in the finals of the Effie Serbia festival, 5 of which were realized in cooperation with UM Beograd. Congratulations to our […]
April 19, 2018
Zlato za Neželjenu na Evropskom samitu McCann Worldgroup 2018

Gold for #Unwanted at the McCann Worldgroup 2018 European Summit

The campaign #Nezeljena (#Unwanted) won Gold at the McCann Worldgroup European Summit 2018 in Barcelona, in the Sense of Urgency category. This award is only given […]
April 7, 2018
Filip David

Filip David: Letter to my younger self

The second letter to his younger self is written by Filip David, a prominent Belgradian writer, essayist and dramaturgist. The letter was inspired by the “Truth […]
March 26, 2018
Lepa Brena

Lepa Brena: Letter to my younger self

McCann Truth Central Beograd and Nedeljnik have launched an action in which celebrities write a letter to their younger selves or older ones, as a kind […]
March 23, 2018
Ocenjujemo struku

We assess the profession and the profession assesses us

As a member of this year’s Clio Awards jury Jana Savić Rastovac, Creative Director at McCann Beograd, recently joined the jury of student works on Ads […]
November 3, 2017

MCCANN BEOGRAD NAMED „AGENCY OF THE YEAR“ IN SERBIA FOR THE THIRD CONSECUTIVE YEAR

McCann Beograd was named Agency of the year in Serbia at National Kaktus 2017 festival. This is the third consecutive year that McCann Beograd has won […]
October 10, 2017

GREAT SUCCESS OF MCCANN AGENCIES AT THE GOLDEN DRUM FESTIVAL

McCann Worldgroup was named the Agency Network of The Year, while with five awards McCann Beograd is the most successful agency from Serbia The Golden Drum […]
September 6, 2017

THE BEST EUROPEAN CREATIVES MEETING

The best Creative Directors of McCann agencies from CEE met in Belgrade in order to exchange experiences on the best and most effective campaigns, to continue […]
June 1, 2017

MCCANN AND UM BEOGRAD THE MOST EFFECTIVE AGENCIES IN SERBIA AT THE FIRST EFFIE AWARDS

At the first Effie awards ceremony in Serbia, McCann Beograd and UM Beograd, operating within I&F McCann Grupa, were the most awarded agencies. This success makes […]
December 13, 2016

WE’LL HAVE A KILO OF FRESH VIRAL POSTS AND 450 GRAMS OF ORGANIC REACH PLEASE…

The need of brands for low-cost viral campaigns that will – to put it in tabloid terms – “ignite the social networks” is as constant as […]
December 1, 2016

SRĐAN ŠAPER: SYNERGY OF NORTH AND SOUTH OF EUROPE WILL GIVE ADDITIONAL QUALITY TO I&F MCCANN GRUPA

I&F McCann Grupa has been in business for almost 20 years, it covers 12 markets in the Southeast and Northern Europe with combined population of 58 […]
November 25, 2016

AT ANY GIVEN MOMENT, WE ARE ALL ALWAYS AT THE BEGINNING

In an interview for CorD magazine, Srdjan Šaper talks about his childhood, musical career and advertising business. I think I was fortunate being born surrounded by […]
October 24, 2016

LET THE SOUND OF THE GOLDEN DRUM BE HEARD. WE HAVE SOME GOOD NEWS.

McCann Belgrade won six awards on this year’s Golden Drum festival. Two campaigns proved particularly successful: LAV popcorn – that won two Grand Prix in rather […]
August 17, 2016

LAV POPCORN

Because corn has nothing to do in our beer. LAV beer, a local brand from CARLSBERG, has altered its formula for the first time in the […]
July 15, 2016

I&F MCCANN GRUPA EXPANDED BUSINESS OPERATION IN THE NORDIC REGION

I&F McCann Grupa has expanded its business operations to the Nordic region by taking over the management of McCann Worldgroup agencies in Norway, Sweden, Denmark and […]
June 28, 2016

AND WE’RE ALWAYS TOGETHER

We have invested a great deal of enthusiasm, knowledge and experience but above all – our creative passion into „And we’re always together“ campaign, all the […]
June 23, 2016

BOXED PERFECTLY

One of the basic rules of advertising is: think outside of the box. However, even more important rule of advertising is breaking the said rules! This […]
June 21, 2016

MTS PREPAID

mts prepaid campaign does not owe its’ relevance to expensive production, ever so consuming bit, nor the linguistic catch phrases. It arises from firm foundation made […]
June 20, 2016

TRY NOT TO HAVE FUN!

The spontaneity and sincerity is what the crew we are addressing values more than anything. That’s why our campaign is run by one spontaneous, a bit […]
May 12, 2016

HALKBANK

Halkbank is the new client of McCann Beograd agency. In the campaign which has set the goal to introduce this Turkish brand to domestic market, we […]
May 10, 2016

EITHER YOU HAVE OR YOU HAVEN’T TASTED NEW LAV!

With new Lav campaign we tried to bring NEW LAV TASTE closer to beer lovers on emotional and rational level. In its intent to single out […]
May 5, 2016

WHAT’S FOR MEAL?

Premia as a brand exists since 2009, but only since this year integrated campaign has been launched with redesigned Premia logo and packaging. New packaging is […]
April 29, 2016

MCCANN STEAMBOATING – OPEN DAY DEDICATED TO STUDENTS

On Thursday 21.04.2016. we have had yet another Open day for students as part of the McCann Steamboating. Our goal is educating the public, especially students […]
March 14, 2016

BALANCE, THAT’S AN ORDER!

From truth to sense. “Life is like riding a bicycle. To keep your balance, you must keep moving,” Albert Einstein. True. One of the major life […]
March 3, 2016

DO WE USE SOCIAL NETWORKS WISELY?

Our young coworkers Jovana Kovacevic, Social Media Manager and Bojana Stajkic, Project Manager for PR service attended an interesting lecture held by Dr Jillian Ney – […]
February 25, 2016

SUPERUČAK IS HERE!

We assisted Maxi supermarkets in launching their unique product – a well-balanced meal for schoolchildren, making it appealing to both moms and children. We are all […]
February 1, 2016

Bojan Babić, European writer. And yes, our copywriter. We had a short chat.

Currently, you are on a mini book tour – Umeå in Sweden, Savamala festival at the Mixer House, Vršac. Are you having a good time? Where […]
February 1, 2016

“NEW LIFE” CHESS CREW

Bojan Babić, Associate Creative Director at McCann Belgrade has recently published his seventh book, the novel “Chaplin’s feet” How did you come up with the idea […]
January 22, 2016

THE RULES OF CREATIVITY, AND HOW TO BREAK THEM SUCCESSFULLY

How come some ideas are better, more innovative and more creative than the others? How do you recognize “the right one” in the “sea” of ideas? […]
January 13, 2016

GRINDED PLAZMA

The year 2015. Will be remembered as the year we renewed our cooperation with our client “Bambi”, and started working on the brand Plazma once again. […]
December 22, 2015

What is identity?

Young artists, Kristina Jovanović and Sandra Stojanović, opened the #Identical exhibition as part of the McCann Steamboating project, by doing a performance through which they attempted […]
December 15, 2015

All the best from Eurobest

Dear all, The story of eurobest begins in June with an email: “Dear Jana, I would love to see you on the stage of this year’s […]
December 1, 2015

Night of Ad Eaters 2015

Taxi Drama – Othello, in the competition with over 20.000 ads, received the First award Would Tour and was chosen as one of three ads from […]
November 27, 2015

McCann Steamboating – Open day dedicated to students

The mystery of the creative idea. Yet another open day dedicated to students, this time themed ‘The mystery of the creative idea’, took place as part […]
October 24, 2015

McCann Belgrade Agency of the year in Serbia #KAKTUS2015

The first Festival od Integrated campaigns in Serbia – #Kaktus 2015 – took place on October 29th and we won the Agency of the year title! […]
October 15, 2015

Whoever is late for the train, forever remains on the sidewalk

Creative Agencies in the Role of Business Consultants So much has happened in the past few years that today we could talk about marketing as a […]
October 14, 2015

Bronze medal for “Taxi Drama” at the Cresta festival

McCann Belgrade’s “Taxi Drama” campaign won the bronze medal at this year’s Cresta festival in the Media & Entertainment (online film) category. This campaign was made […]
September 30, 2015

Postcard from Rovinj

Another successful WEEKEND MEDIA FESTIVAL is behind us. In romantic seaside scenography, the McCann Belgrade crew, along with our friends and colleagues from other agencies of […]
July 1, 2015

Nikola Puzigaća, cosmic Art Director

1. Your last online art project, Facebook album ‘Cosmos’, has over 3000 likes and 2500 shares. In your opinion, who is to blame for your intergalactic […]
June 3, 2015

Nenad Dodić, design superhero

Your friends call you Batman. Would you tell us why?  Haha, it all started one day when my colleagues from work and I gathered and went […]
June 1, 2015

Taxi Drama received RECOGNITION award in the Use of Digital Media and New Technologies category

Agency McCann Belgrade’s campaign ‘Taxi Drama’ received ‘RECOGNITION’ from the Serbian Society for Public Relations. The campaign, created and implemented by the creative team of the […]
May 27, 2015

HAVE YOU SEEN THE AD FOR THE AD?

Storytelling or a skill of telling good stories Have you ever wondered who comes up with ads we like to quote? Who thinks up stories that […]
May 25, 2015

We are proud to be the first Agency to hold the prestigious BALCANNES AGENCY OF THE YEAR award

What is needed is a place where one can get insight into projects in the whole region, to meet, compare, and be confronted with results, as […]
May 13, 2015

“Taxi Drama” at the final of the New York Advertising Festival

McCann Agency “Taxi Drama” campaign entered the finals of one of the most prestigious advertising festivals in New York. “Taxi Drama” is the only campaign from […]
April 14, 2015

Another McCann Steamboating dedicated to students held ACCOUNT EXECUTIVE IS NOT AN ACCOUNTANT

As a part of a collaborative project between Cultural Institution Parobrod (Steamboat) and creative agency McCann Belgrade, yet another McCann Steamboating session called “Open day for […]
April 9, 2015

I&F McCann Grupa winner of the Jugoslav drama theatre recognition

I&F McCann Grupa in which operates McCann Beograd agency received recognition from Jugoslav drama theatre (JDP) for a long and successful cooperation. Jugoslav drama theatre awarded […]
April 9, 2015

McCann Worldgroup the first in Europe and second worldwide in terms of efficiency

McCann Worldgroup agency network was awarded the most successful in Europe and second most efficient agency network in the world in 2014, according to the global […]
March 27, 2015

IDOLS ARE AMONG US

In an interview for Slovenian Marketing magazine, Srđan Šaper, founder of I&F McCann Grupa talks about his music and art career, his entry into the world […]
March 5, 2015

Interview with Katarina Pribićević, director of strategic planning at McCann Belgrade agency for Marketing mreža portal

1. At Marketing Kingdom conference we will have the opportunity to hear on global trending from  experts in various areas. Based on experience you have working in […]
March 3, 2015

Cannes Lions: Invest in creativity

To encounter the most prestigious world’s advertising festival Cannes Lions, taking place in Cannes between the 21st and 27th June this year, we present the new […]
February 25, 2015

Interview with Jana Savić Rastovac, creative director McCann Belgrade for the portal “Marketing mreža” / “Marketing Network”

1.   You have been selected as one of the 385 women who work in advertising around the world, that advocate for gender equality in our industry […]
January 23, 2015

New Creativity for the New Culture

Vladimir Ćosić: Advertising today has tremendous influence on our lives. As a matter of fact, it always had, just that the “quality” of the influence is […]
January 22, 2015

Mariano, the wandering art director, about Belgrade.

I am Mariano, a 30 years old traveling Art Director from the Canary Islands, Spain. I move from city to city, working in advertising agencies for […]
December 24, 2014

UEPS 2014

At this year’s UEPS award ceremony McCann Belgrade won 13 awards. We are especially proud of the two First prizes – for the campaign “Taxi Drama” […]
December 3, 2014

A LOOK AT THE CONTEMPORARY ADVERTISING FROM SOME OF THE MOST FAMOUS WORLD CREATIVES

What do advertising, innovation and creativity have in common? An uncertain, but exciting future. Shameless, sexy, below the knees. The discussion could turn into a physical […]
December 2, 2014

MCCANN TRUTH CENTRAL RESEARCH: THE TRUTH ABOUT WELLNESS IN SERBIA

Wellness, that is the total wellbeing of an organism, is a fundamental human right. We all equally deserve it, but at the same time, we don’t […]
November 21, 2014

SERBIA DOESN’T UNDERSTAND THE CONCEPT OF WELLNESS

“McCann Truth Central Belgrade” presented the study about the level of psychophysical wellbeing in Serbia THE TRUTH ABOUT WELLNESS The expert centre “McCann Truth Central Belgrade” […]
November 4, 2014

“MCCANN STEAMBOATING“ DEDICATED TO STUDENTS

As a part of a collaborative project between Cultural Institution „ Parobrod (Steamboat)“ and creative agency „McCann Belgrade“, another „McCann Steamboating“ session was held. The employees […]
October 31, 2014

I APPRECIATE THE POSITIVE SPIRIT, COOPERATION, AND TAKING RESPONSIBILITY

A man of many talents, Srđan Šaper, reveals to Kapital why he moved from rock music into the marketing domain, whether he considers himself as a […]
October 13, 2014

MCCANN THE MOST SUCCESSFUL AT THE GOLDEN DRUM FESTIVAL

Campaign “Taxi Drama” agency McCann Beograd won a Gold Award at the Golden Drum Festival, held in the Slovenian town of Portoroz. In addition to these […]
October 6, 2014

A MAN OF VERSATILE TALENT AND THE MOST SUCCESSFUL MANAGER IN THE REGIONAL ADVERTISING INDUSTRY

Srdjan Saper: I consider the UEPS Lifetime Achievement Award to be a reward for good performance in the first half. The second half is being played […]
September 22, 2014

MCCANN BELGRADE, THE MOST SUCCESSFUL AGENCY IN THE REGION

Agency McCann Belgrade was declared the best agency in the region at the „BalCannes“ advertising festival, which was held at Weekend Media Festival in Rovinj. McCann […]
September 8, 2014

HUMANITARIAN EXHIBITION “HOME/HOPE – THE RAIN’S STILL FALLING” IN SUPPORT OF FLOOD VICTIMS

A fundraising exhibition was organized by our agency at the Belgrade Cultural Centre under the title of “Home/Hope – The Rain Is Still Falling”. All proceeds […]
August 7, 2014

LIFE AFTER FIVE

It’s well know that creatives at McCann Beograd often lead double lives. When they finish with conceptualizing, writing and designing campaigns, they throw themselves into their […]
July 30, 2014

WHAT DO YOU DO IN YOUR FREE TIME?

Imagine – during the day you’re employed as a creative in an advertising agency, but at night you become the heroine of a comic strip. Tereza […]
July 21, 2014

TELEKOM SERBIA SUMMER

Or how we kept ourselves busy throughout summer without vacation Summer is a time for vacations, breaks, leisure… except for McCann Belgrade and our client, Telekom […]
July 21, 2014

SUMMER IS FOR FUN: MAD MCCANN MEN DAY

From Sofia to Ljubljana, employees at the agencies of I&F McCann Grupa came to work in ties, bow ties, braces, trillby hats, elegant dresses, make-up and […]
July 4, 2014

TAXI DRAMA ON BELGRADE STREETS

McCann Beograd and Yugoslav Drama Theatre created an unusual and innovative viral campaign! Disguised actors drove taxi cabs and told their unsuspecting passengers unbelievable dramatic stories […]
June 24, 2014

AGENCY MCCANN BELGRADE SUCCESSFULLY CONCEPTUALIZED THE CONTINUATION OF THEIR RENOWNED CAMPAIGN FOR RAIFFEISEN BANK

class=”desc-cnt”>Really Can do class=”desc-cnt”> Following the resounding success of McCann Belgrade’s “Can do” campaign for Raiffeisen bank, which won an award for campaign of the year […]
June 17, 2014

TOGETHER, WE’RE LIONS

We’re welcome spring and summer with a new campaign for LAV beer! Meet Neša Tyson, Dule, Mimi and Choškara, a typical crew of Lions. In a […]
May 21, 2014

SOLIDARITY: I&F MCCANN GRUPA HELPING THOSE WORST-AFFECTED BY FLOODS

I&F McCann Grupa donated one million-and-a-half dinars in aid to those affected and displaced by the recent catastrophic flooding in Serbia, and to assist in the […]
May 5, 2014

ONE-OF-A-KIND, HAND-PAINTED BILLBOARD APPEARS ON THE STREETS OF BELGRADE

Style with a Belgrade Attitude Belgrade, 5. May 2014 – Creative agency, “McCann Belgrade”, realized a one-of-a-kind campaign for independent craft tie-makers, “Mascot” –a family-run shop […]
April 17, 2014

AGENCY “MCCANN BELGRADE” THE MOST SUCCESSFUL IN 2013

Belgrade, 16. April 2014 – Agency “McCann Belgrade” won the award for the best campaign of the year at “The Power of Creativity” awards. The “Can” […]
April 16, 2014

STEAMBOATING, CREATIVITY IN THE BATTLE AGAINST CRISIS

A panel of McCann’s creative directors discuss the theme “creativity in the battle against crisis” http://cdn.maksnet.tv/embed/mccann2
April 4, 2014

THE REAL TRUTH ABOUT SERBIAN MOTHER

If you immediately thought of THAT Serbian mother, read no further and tuck away your copy of Nedeljnik magazine in a safe and dry place, at […]
March 4, 2014

DELHAIZE SERBIA – A NEW CLIENT OF MCCANN BEOGRAD

McCann Beograd has gained an important new client – company Delhaize Serbia, by winning the pitch in December 2013. Marketing team of Maxi Delhaize has stated: […]
February 24, 2014

PLAYING IT SAFE IS OFTEN A RISK, IT RARELY DELIVERS THE IDEAL RESOLUTION

A result of crisis is that every tool and systems of evaluation and validation of an idea, within the agency and client teams, don’t provide sufficient […]
February 20, 2014

THE POSSESSION OF ‘YET UNDISCOVERED TRUTHS’ IS AN OBLIGATION, NOT A LUXURY!

Katarina Pribicevic, the director of strategic planning in advertising agency McCann Beograd, sat down exclusively with Marketing Mrežu to discuss how ‘yet undiscovered truths’ will impact […]
January 17, 2014

A NEW KIND OF CREATIVITY

Generally speaking, the third millennium brought with it an era of eclectic creativity, opening an enormous window of opportunity for both creators and consumers. Thanks to […]
December 26, 2013

„MCCANN BEOGRAD“ AND „MRM WORLDWIDE“ AGENCIES, MEMBERS OF “I&F MCCANN GRUPA” WON 16 UEPS AWARDS

Agency “McCann Beograd,” which operates under “I&F McCann Grupa” won 16 awards at the annual ceremony regarding the Advertisers’ Day. On that occasion, the Association of […]
December 24, 2013

„MCCANN GRUPA” HAS CHANGED ITS NAME TO “I&F MCCANN GRUPA”

“McCann Grupa”, one of the leading communication systems in Southeast Europe, will begin operating under a new name “I&F McCann Grupa”. With this change of the […]
December 20, 2013

NEW SERBIAN MOM IS NOT A SUPER MOM, SHE’S A SMART MOM

“McCann Truth Central Beograd” presented a study ‘The truths about new Serbian mum’ Belgrade, 3rd December,  2013. – Creative agency “McCann Beograd” and its expert center […]
December 19, 2013

I&F MCCANN GRUPA RECOGNISED BY THE SERBIAN ASSOCIATION OF MANAGERS FOR BEST REGIONAL PROJECT

The annual award ceremonies, held by the Serbian Association of Managers (SAM), has just taken place and recognition given to those individuals and companies who achieved […]
December 10, 2013

‘CITY NOMAD WI FI OPEN AURA FOURSQUARE ON ME’ BY ANA RODIĆ

Ana Rodić investigates the contemporary nomadic condition in physical spaces and their movement to the digital sphere After Berlin, London, Rome and Venice, on Saturday 30th […]
November 25, 2013

AROUND THE WORLD IN 80 BATHROOM CABINETS

All of us peeked into someone else’s toilet cabinet at least once, whether we admit it or not. Naturally, we did that because at that exact […]
November 18, 2013

ADS CAN BE ART?

An open panel discussion about the ads we love at UK Parobrod, November 26, from 8 pm After the charity exhibition of typography works “McCann Freestyle“, […]
October 21, 2013

WHAT DO CREATIVES DO IN THEIR SPARE TIME?

>Nenad Dodić, Bojan Babić, Marija Milanković i Marko Prokić, artists in a world of advertising. Creatives at work and home – this is how we can […]
October 14, 2013

MCCANN – AGENCY NETWORK OF THE YEAR ON THE GOLDEN DRUM FESTIVAL

McCann network success in Golden Drum festival! This year on the Golden Drum Festival in Portorož, Slovenia, McCann Agency Network for Central and Eastern Europe, to […]
October 10, 2013

“MCCANN PAROBRODIRANJE” OPENS WITH FUNDRAISING EXHIBITION

October 10, 2013 – Charity exhibition named “McCann slobodnim stilom” (“McCann freestyle”) opened last night in “Parobrod”, the cultural center of the municipality of Stari Grad, […]
October 7, 2013

MCCANN PAROBRODIRANJE

UK Parobrod and McCann Beograd present “McCann Parobrodiranje” Advertising as part of popular culture. “McCann Parobrodiranje” (“McCann Steamboating”) is a joint venture of “Parobrod”, the cultural […]
September 3, 2013

JANA SAVIC RASTOVAC AND VLADIMIR COSIC

McCann Beograd Creative Directors talking about Balcannes. Jana Savic Rastovac and Vladimir Cosic, creative directors of „McCann Beograd“ agency speak for the Marketing Mreza portal, about […]
August 27, 2013

TGA ZA JUG

Proudly presenting new Tikveš vine packaging. The  T’ga za Jug wine, Macedonia’s most famous wine, got it’s name from an old song by Konstantin Miladinov. What’s […]
August 26, 2013

CAN DO

New sub-culture phenomenon! Campaigns for cash loans and personal accounts for our client Raiffeisen Bank, have quickly achieved great success and created kind of small sub-culture […]
August 14, 2013

MT:S LIKE

Unusal regular campaign. Try to remember how many phone commercials you’ve seen so far? 10? 100? We have also lost count how many we created. That’s […]
August 13, 2013

LAV TWIST

Twist your perspective! With LAV TWIST there is no situation that is not achievable. Even things that seem not adequate can be turned into  good ideas, […]
May 23, 2013

FASHION PARK INDJIJA

Are you prepared for…everything? The opening of the first real outlet center in Serbia was something that had been the subject of numerous discussions. We knew […]
May 14, 2013

SRDJAN SAPER

Srdjan Saper on advertising Industry of the former Yugoslavia Interview made by: Alen Ćorović Leading experts in the area of marketing communications, branding, and brand management […]
April 22, 2013

MARKO PROKIC

Senior art director in our agency and illustrator everywhere else, Marko Prokic. Expositions: “Illustrative” in Berlin, “CMS” in NYC, Belgrade Design Week 12, Beoizlog and MIKSER […]
April 17, 2013

MARIJA MILANOVIC MASA

Images from life “It would be pretty cool if every day was interesting, funny, chaotic, insane, catastrophic, smart, charmingly mean, urban-romantic … unique. Not all days are […]
April 17, 2013

BOJAN BABIC

Our copywriter and the writer that Serbia has begun to reveal     At the competition for the literary scholarship from the “Borislav Pekić” Fund, forty-five […]
March 20, 2013

MAGGI

One of the pioneering projects: the Maggi brand mono-spices package design. The assignment was to provide a clear position (recognizable and in  line with the brand) […]
March 14, 2013

VLASINA

Visual identity Vlasina is not well-known for  a relevant and attractive tourist destination so our task is to raise the awareness about Vlasina as an attractive […]
March 1, 2013

MT:S

My prepaid! Mt:s has a new prepaid plan in its offer designed for the new generation – MY PREPAID! This pay-as-you-go plan doesn’t tell you how […]
February 28, 2013

YOU MUST NOT LET SUCCESS SEDUCE YOU

Srdjan Saper,interview Exclusively for Stilbook, the founder of the McCann Grupa, the leading marketing and communications company in Southeast Europe, reveals that in his youth he […]
February 27, 2013

SCHWEPPES

For the experienced since 1783.   Another commercial. But this one is special. Everybody keeps saying that it’s time to settle down, to do the regular […]
January 10, 2013

ULTRA ENERGY

Yourney less ordinary This time, our goal was to present the well-known energy drink Ultra in an unusual and atypical manner in order to stand out […]
January 10, 2013

LAV BEER, “MIĆO, SRBINE”

Do you know what serbian sLAVa is? The aim is to represent a ‘lionesque’ attitude towards life in a humorous way (Lav – lion), and at […]
January 9, 2013

TELEKOM SRBIJA

Telekom Srbija, Business and White pages. Visit 11811.rs to be noticed! In order to avoid the common and slightly old-fashioned way of presenting the power of […]
January 8, 2013

UEPS AWARDS

Awards for creativity There is one more successful year behind us. UEPS jury has recognized our work and creativity on the local UEPS competition of creativity. […]
December 27, 2012

WISH! DREAM! REACH! ENDURE!

Happy New Year!
December 25, 2012

SRDJAN SAPER WINNER OF “GRAND SLAM” AWARD

Srdjan Saper Winner of “Grand Slam” Award at “mt:s Noc Reklamozdera” Event Belgrade, 23rd December 2012 – The founder of “McCann Beograd” agency, Srdjan Saper, is […]
December 7, 2012

INTERVIEW: RICHARD BONNER-DAVIES

INTERVIEW: RICHARD BONNER-DAVIES, McCann marketing agency director for Central and Eastern Europe There are still countless opportunities for advertisers to reach consumers who are again more […]
December 6, 2012

SQUARE NINE:15 YEARS OF SUCCESS

McCann Beograd, has celebrated 15 years of existence in Serbia with a cocktail reception. McCann Beograd, one of the leading marketing communications companies in Southeast Europe, […]
November 21, 2012

MCCANN BEOGRAD HAS BEEN SELECTED FOR THE SECOND TIME IN A ROW TO BE THE MOST SUCESSFUL AGENCY

Taboo 2012. “Full Steam Ahead” award. The marketing world awarded McCann Belgrade at the Taboo 2012. marketing event of the year with the “Full Steam Ahead” […]
November 19, 2012

WELCOME TO NEW MCCANN BEOGRAD SITE!

In the future, we hope this will be one of the regular spots for our get-togethers. Here you can find out more about us and the […]
November 18, 2012

FESTIVAL OF THE AUTEUR FILM

Creating the communication concept for the Auteur Film Festival. To upgrade the existing image of the festival, to continue further and more courageously, the 18th festival […]
November 16, 2012

LAV GAME AND PASSION

LAV unveils a new competition in which everyone who buys a LAV fan can of beer will be able to participate. The rules of the competition […]
November 15, 2012

MT:S UPGRADED NETWORK

Mobile Telephony Serbia (mt:s) has improved and modernized its mobile network. McCann and the national operator mt:s “reminded” people with this campaign that, despite the daily […]
November 11, 2012

MCCANN AT THE BALCANNES FESTIVAL

McCann Belgrade presented three works as part of the Balcannes festival’s program! Among more than 100 entries from 52 regional agencies, the professional jury selected the […]
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