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The best Creative Directors of McCann agencies from CEE met in Belgrade in order to exchange experiences on the best and most effective campaigns, to continue working together on creating campaigns for clients and apply the best world experiences in creative work.
This is yet another opportunity for McCann’s agencies to contribute to the global promotion of regional creativity.
“The strength and key to success McCann is based on this type of meetings, where we exchange views and experiences from different markets, with the aim of creating more successful campaigns. Although many recent awards awarded to our group prove this, our aspiration is to work even more on campaigns that stand out both for creativity and efficiency. Experiences of successful creatives from Europe mean a lot to us in the dissemination of knowledge, and such meetings are an opportunity to get to know them even more with our creativity. Cultural differences often bring new perspectives to address communication challenges. Great ideas do not know the boundaries, and the gathering of top creatives in this region is also a confirmation of our local creativity, knowledge and experience“ stated Daniel Vukovic, Chief Creative Director at McCann Zagreb.
Besides the Creative Directors from CEE, the meeting was attended by the Director of Creative Excellence of the global agency network McCann Worldgroup in New York.
“McCann Beograd is recognizable by strong campaigns. This kind of idea is exactly what we’re trying to develop more and more. It’s smart, it delivers a clear message and it’s done for a big client locally. CEE has been a very strong region for McCann over the years. We were Network Of The Year several times in a row in Golden Drum, based on amazing campaigns created by Romania, Czech Republic, Hungary, Croatia, Serbia etc. I’m confident after the meeting we just had in the region that the McCann agency has the potential and will create more award-winning campaigns” says Eric Monnet, VP and Director of Creative Excellence McCann Worldgroup.
Belgrade was chosen as the meeting point, which is a recognition not only for the local but also for the regional creativity of this part of Europe. The fact that McCann agencies operating within I&F McCann Grupa were declared the most successful and most effective in the markets they operate in makes this choice seem natural.